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Building Models for Marketing Decisions (International Series in Quantitative Marketing) Building Models for Marketing Decisions (International Series in Quantitative Marketing) by Peter S.H. Leeflang,Dick R. Wittink,Michel Wedel,Philippe A. Naert

Building Models for Marketing Decisions (International Series in Quantitative Marketing)

by Peter S.H. Leeflang,Dick R. Wittink,Michel Wedel,Philippe A. Naert


ISBN 13: 9780792377726

Format: Hardcover (668 pages)
Publisher: Springer
Published: 29 Feb 2000
Other Format: Illustrated

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